MarAmi Vineyards
It's not every day that we get to create brand identities that align so deeply with our values. When MarAmi approached us to develop their brand identity for their new vineyard in Santa Barbara, we were thrilled. Their mission is profound: all proceeds from their wines will go towards building shelters for the homeless in California, providing those in need with a second chance. This noble cause resonated with us deeply.
During our brand strategy session, we immersed ourselves in understanding MarAmi’s vision, values, and market position. This insight guided us in creating a robust brand identity that highlights MarAmi’s uniqueness and philanthropic endeavors.
Sector
Wine & Spirits
Service
Creative Direction
Brand Identity
Brand Strategy
Web Design
Illustration
The Logotype.
The primary logotype is a custom typeface that embodies nature and fluidity with a touch of whimsy, designed to transport you to a magical place.
Inspired by Nature.
The monogram integrates the graceful flow of wine with the symbol of infinity, representing the virtuous cycle of nurturing growth and contributing to others. This intricate design underscores MarAmi’s commitment to positive impact and timeless elegance. We took inspiration from the rich vegetation and elements native to the area and incorporated them into a detailed version of the monogram, which will be used for special cases to represent the vineyard and its wines.
Coming Soon